OBAMA WON BECAUSE OF EMAIL MARKETING

Have you seen Barack Obama's website? It's pretty impressive. His home page is actually a squeeze page.

Have you signed up for Barack's newsletter? If you haven't you should. He does a terrific job of demonstrating the powers of email marketing.

I wonder who is advising him with his internet and email marketing. If Barack Obama wins the election, his masterful job of email marketing will definitely help.

Along with his email and internet marketing efforts. Obama has a terrific grass roots ground operation. He takes his supporters from registering online, to offline.

Some of the things I like about Barack's emails are the following

1) Asks for $5-$10 donations consistently. He keeps asking me to donate! A lot, but a small amount. No wonder he is breaking records in the donations category.

He is mastering the art of the "first offer", something inexpensive that any one can afford.

2) Asks you to participate. He wants you to be part of this election. He wants you to interact with his campaign and interact with his website etc.

This gets you to participate. The more time you spend with him, the more likely you are to donate. If you donate, the more likely you are to vote.

Imagine someone donating $20 to Barack Obama, and then voting for Mccain. No way, that will never happen. When someone donates, even if it's only $5, they are basically giving their vote. Barack Obama is selling their vote to the American people. The best part is, they get a voter, a loyal contributor, and along with $5.00...

They are not buying votes, but are selling them!

3) The emails are very personal and current. After every debate or event in the news they would email you!

So you will know what's going on in the campaign, the election and the US as a whole.

When Joe Bidden got nominated as Barack's running mate, Joe introduced himself in a personal letter to the people on Barack's list! What a way to make a connection.