You may think building a website is a complicated process, but it really is not. There are many guides to help you design and get your website up and running. Once you have it all set up and get a look at your new website, you will be surprised at how much you have learned. Just follow a few basic steps outlined here and you will be the proud owner of a website shortly.
The First Steps
The first thing you should do is decide how you want your website to look. Naturally you will want to pick a theme that is relevant to the service or product you are selling. The features it contains will be another thing you will need to think about and it will help to write this down. Use the following to help you figure out the features.
1) The way your website is laid out is very important. It needs to be easy to navigate which will encourage traffic rather than cause them to click out of your site as fast as they can. If you need help with this there are very good programs online that will show you what the options are for setting up your site. They will explain how to insert text and clipart as well as putting in your information via a text editor or visual editor.
2) What keywords will you use? Think about what you would use if you were searching for your product. There are all types of variations of keywords that may be relevant to your site. Even a misspelled word can be a keyword. People often misspell words and if it will lead them to your site, well that is great.
3) What will the text contain? This is important to explain to prospective customers what you are selling and what they are to expect. If you have memberships available this needs to be explained. Everything pertaining to your site needs to be discussed here so people will know what to expect.
Once you have decided on these aspects, you will be ready to start setting up the website. A web hosting company will have to be chosen to host your site once it is set up. There are many that have good rates. The free ones are not as popular as some of the others because they often have advertisements which consistently promote their web hosting.
Make sure you choose the right size space for your website when it comes to web hosting. The disk space available to you from the web hosting site has to be enough to accommodate your site. Do they have a monthly traffic requirement?
You will have to choose a domain name if you have not already chosen one. Checking on it and making sure it does not belong to someone else is very important. There are online resources for doing this. The domain names are renewable every year for a small fee. You can also get a domain name through most web hosting companies.
Setting up your pages will be easy. Most hosting companies have a tutorial to guide you through the process. The rest is easy. All you have to do is publish your website for it to go live. Many hosting sites have a traffic generator for a very small fee which will get your site out to all the major search engines. Now just wait for the traffic to start flowing to your website.
Mostrando entradas con la etiqueta sites. Mostrar todas las entradas
Mostrando entradas con la etiqueta sites. Mostrar todas las entradas
miércoles, 28 de enero de 2009
BEST WAYS TO GENERATE TRAFFIC ON YOUR SITE
am going to talk about creating traffic, hunting for traffic, schmoozing for traffic, funneling traffic, and begging for traffic. Things near and dear to my heart. I've never wanted traffic more in my life!
Mea culpa! Internet marketing has become an obsession for me. It's so much fun, don't you agree? I don't think I could ever stop doing this.
Stop pimping ourselves. And as far as internet marketers go, we're a bunch of enthusiastic experimenters, but do concentrate and focus on the plan we set up.
In a nutshell, including creating traffic, do the following
- focus on creating good content for the blog to attract the fish
- keep on positioning ourselves as an authority figure
- stop chasing the money
- stop pimping ourselves on the social media networks like Twitter; and to
- stick to the plan we set for ourselves
The plan is the most crucial part of this system. Now, I might slip now and then, but if I didn't have a good plan, I wouldn't know how bad it was!
Traffic Generation Methods
There were several methods we could use to create traffic. Each have their own strengths but if used in conjunction with the other methods, they help increase visibility to any lowly blog.
To name a few methods:
- Blogging - Your essential oil rig platform. The repository of all knowledge of your theme. When you blog, you create unique content of which some people may be interested in leaving comments, linking you back to their blogs, referring you to friends, etc.
- Forum Marketing - A place where you meet people of the same interest. You target forums after you have identified the important keywords your fish congregate. Forums are not places where you leave inane remarks that make you sound like a robot so don't do it!
- Article Submissions - Spread the net far and wide, the article submission methods is known to be slow, but it lasts forever. Once done, you can submit your articles to the myriad article directories online, such as EzineArticles.
- Press Releases - write your own feature article and send it to a press release site such as PRWeb. It's bound to create a lot of traffic if you do it right.
- Giveaways - Join giveaway events and watch your sign ups spike.
Through in a free product of your own to an ever-growing pot of free products in a joint venture with other internet marketers to attract a wider audience of targeted consumers. It works because the accumulative nature of all the lists of participating internet marketers combined with a common voice.
- eBay - If you are not aware of it, eBay has a section for marketing "Information Products" under its ubiquitous "Everything Else" category. You can use this to sell your ebooks and other info products you are planning to practically give away so you can generate some traffic.
- Social Media - Social media is about relationships. The point behind social media is mainly to drive relationships first and to drive massive traffic once people decide you're cool and human.
Unless you lived under a rock for the past 10 years, you've heard of these online portals for social media: Facebook, Friendster, Twitter, MySpace, Flickr, Squidoo, Hubpages, and more.
Social media is more about community and sharing information. Be careful about where to pimp, if you intend to pimp.
Depending on the social media site, you could sell, but you have to know which site to do that. Blatantly selling your product on the wrong site will get you flamed, unfollowed, ignored, and blocked by its denizens. So do your homework.
- Video Traffic - Video is positively one of the best ways to get you traffic! Just ask Her Royal Highness, the Video Marketing Queen: Mario Andros about it, and she will, in no uncertain terms tell you why now is the perfect time to get into video marketing!
Google absolutely loves YouTube and puts videos on the top ten results all the time in its search results.
- Twitter - Now, I've known Twitter since forever, but it's only recently that I discovered the TRUE POWER of Twitter! Where else can you send a message to up thousands of your followers online, REAL TIME and for FREE!
Here is where pimping is most prevalent. And the experts all agree that Twitter isn't for MEGA pimping, it's for building better relationships! You can find most of the experts on Twitter tweeting away with no hangups.
Mea culpa! Internet marketing has become an obsession for me. It's so much fun, don't you agree? I don't think I could ever stop doing this.
Stop pimping ourselves. And as far as internet marketers go, we're a bunch of enthusiastic experimenters, but do concentrate and focus on the plan we set up.
In a nutshell, including creating traffic, do the following
- focus on creating good content for the blog to attract the fish
- keep on positioning ourselves as an authority figure
- stop chasing the money
- stop pimping ourselves on the social media networks like Twitter; and to
- stick to the plan we set for ourselves
The plan is the most crucial part of this system. Now, I might slip now and then, but if I didn't have a good plan, I wouldn't know how bad it was!
Traffic Generation Methods
There were several methods we could use to create traffic. Each have their own strengths but if used in conjunction with the other methods, they help increase visibility to any lowly blog.
To name a few methods:
- Blogging - Your essential oil rig platform. The repository of all knowledge of your theme. When you blog, you create unique content of which some people may be interested in leaving comments, linking you back to their blogs, referring you to friends, etc.
- Forum Marketing - A place where you meet people of the same interest. You target forums after you have identified the important keywords your fish congregate. Forums are not places where you leave inane remarks that make you sound like a robot so don't do it!
- Article Submissions - Spread the net far and wide, the article submission methods is known to be slow, but it lasts forever. Once done, you can submit your articles to the myriad article directories online, such as EzineArticles.
- Press Releases - write your own feature article and send it to a press release site such as PRWeb. It's bound to create a lot of traffic if you do it right.
- Giveaways - Join giveaway events and watch your sign ups spike.
Through in a free product of your own to an ever-growing pot of free products in a joint venture with other internet marketers to attract a wider audience of targeted consumers. It works because the accumulative nature of all the lists of participating internet marketers combined with a common voice.
- eBay - If you are not aware of it, eBay has a section for marketing "Information Products" under its ubiquitous "Everything Else" category. You can use this to sell your ebooks and other info products you are planning to practically give away so you can generate some traffic.
- Social Media - Social media is about relationships. The point behind social media is mainly to drive relationships first and to drive massive traffic once people decide you're cool and human.
Unless you lived under a rock for the past 10 years, you've heard of these online portals for social media: Facebook, Friendster, Twitter, MySpace, Flickr, Squidoo, Hubpages, and more.
Social media is more about community and sharing information. Be careful about where to pimp, if you intend to pimp.
Depending on the social media site, you could sell, but you have to know which site to do that. Blatantly selling your product on the wrong site will get you flamed, unfollowed, ignored, and blocked by its denizens. So do your homework.
- Video Traffic - Video is positively one of the best ways to get you traffic! Just ask Her Royal Highness, the Video Marketing Queen: Mario Andros about it, and she will, in no uncertain terms tell you why now is the perfect time to get into video marketing!
Google absolutely loves YouTube and puts videos on the top ten results all the time in its search results.
- Twitter - Now, I've known Twitter since forever, but it's only recently that I discovered the TRUE POWER of Twitter! Where else can you send a message to up thousands of your followers online, REAL TIME and for FREE!
Here is where pimping is most prevalent. And the experts all agree that Twitter isn't for MEGA pimping, it's for building better relationships! You can find most of the experts on Twitter tweeting away with no hangups.
domingo, 18 de enero de 2009
BLOG VS. WEBSITE
“What is the difference between Blogging and having a Website”.
The biggest difference between the two is one is Dynamic and the other is Static. I think you can guess which is which.
Blogging is the Dynamic choice for someone who has something to say, sell or portray. Once you start a Blog it is best to try to update it every day. That way you can build a readership and potential customers since that should be your objective. You want to keep to the subject matter as much as possible. Put a link to anything you find that is pertinent to your content (just don’t over do it). If you DO have a Website, make sure to put a link to it in an accessible spot on the Blog so that people can see your main products and services.
A Website is Static. This is where you actually describe your products and/or services. You can update a website as often as you like, but this is usually only done if your products change, you have a Sale, or something of that nature. You should have a link to your Blog on this site to allow customers to get updates as often as you post them.
If you have both Blog and Website, use them in conjunction with each other. Make sure people can find both as easily as possible. If you use RSS and Blog Feeds, list each in the appropriate catagory, the more exposure the better.
Remember, BOTH could have a place in your plan for Working at Home. Optimize your use of the Internet for your Business.
The biggest difference between the two is one is Dynamic and the other is Static. I think you can guess which is which.
Blogging is the Dynamic choice for someone who has something to say, sell or portray. Once you start a Blog it is best to try to update it every day. That way you can build a readership and potential customers since that should be your objective. You want to keep to the subject matter as much as possible. Put a link to anything you find that is pertinent to your content (just don’t over do it). If you DO have a Website, make sure to put a link to it in an accessible spot on the Blog so that people can see your main products and services.
A Website is Static. This is where you actually describe your products and/or services. You can update a website as often as you like, but this is usually only done if your products change, you have a Sale, or something of that nature. You should have a link to your Blog on this site to allow customers to get updates as often as you post them.
If you have both Blog and Website, use them in conjunction with each other. Make sure people can find both as easily as possible. If you use RSS and Blog Feeds, list each in the appropriate catagory, the more exposure the better.
Remember, BOTH could have a place in your plan for Working at Home. Optimize your use of the Internet for your Business.
BEWARE OF AFFILIATE SPAMMING!
The modern variation of the practice of paying finder's-fees for the introduction of new clients to a business is a popular method of promoting Internet businesses called affiliate marketing. An affiliate marketer is paid for every visitor, subscriber, or customer provided to an Internet business because of his efforts. The affiliate marketer earns compensation based on a certain value for each visit (Pay per click), registrant (Pay per lead), or a commission for each customer or sale (Pay per Sale), or any combination.
You can see where an affiliate marketer would be sorely tempted to send out email advertising the products he makes money on for promoting. This resulted in so much SPAM being generated that anti-spam laws were enacted. Spammers are severely fined and the newest twist in the anti-spam laws are that the merchants whose affiliates spam are being held responsible for the spamming as well. So caution is well advised to merchants.
Merchants who are considering adding an affiliate strategy to their online sales channel should research the different technological solutions available to them. As affiliate marketing has matured many affiliate merchants have refined their terms and conditions to prohibit affiliates from spamming. Some types of affiliate management solutions include: standalone software, hosted services, shopping carts with affiliate features, and third party affiliate networks.
Spamdexing or search engine spamming is the practice of deliberately creating web pages which will be indexed by search engines in order to increase the chance of a website or page being placed close to the beginning of search engine results, or to influence the category to which the page is assigned.
Right now there is a lot of debate about the affiliate practice of Spamdexing and many affiliates have converted from sending email spam to creating large volumes of automatically generated web pages each devoted to different niche keywords as a way of search engine optimizing their sites. This is sometimes referred to as spamming the search engine results. Spam is the biggest threat to organic Search Engines whose goal is to provide quality search results for keywords or phrases entered by their users.
You can see where an affiliate marketer would be sorely tempted to send out email advertising the products he makes money on for promoting. This resulted in so much SPAM being generated that anti-spam laws were enacted. Spammers are severely fined and the newest twist in the anti-spam laws are that the merchants whose affiliates spam are being held responsible for the spamming as well. So caution is well advised to merchants.
Merchants who are considering adding an affiliate strategy to their online sales channel should research the different technological solutions available to them. As affiliate marketing has matured many affiliate merchants have refined their terms and conditions to prohibit affiliates from spamming. Some types of affiliate management solutions include: standalone software, hosted services, shopping carts with affiliate features, and third party affiliate networks.
Spamdexing or search engine spamming is the practice of deliberately creating web pages which will be indexed by search engines in order to increase the chance of a website or page being placed close to the beginning of search engine results, or to influence the category to which the page is assigned.
Right now there is a lot of debate about the affiliate practice of Spamdexing and many affiliates have converted from sending email spam to creating large volumes of automatically generated web pages each devoted to different niche keywords as a way of search engine optimizing their sites. This is sometimes referred to as spamming the search engine results. Spam is the biggest threat to organic Search Engines whose goal is to provide quality search results for keywords or phrases entered by their users.
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