A SIMPLE APPROACH TO EMAIL MARKETING

Today's marketers can easily approach a pool of potential or existing customers with a survey or other response vehicle that provides them with instant and beneficial feedback. They can do this through several methods, but the most popular is through an email marketing device. This is usually a link to a survey which is sent out through an email to a large number of addresses. When the recipients agree to take the survey by clicking on the link embedded in the original email, the results are recorded and can be accessed by the sender of the email at a later date.

Sounds great, right? It is, but the catch is that most businesses and organizations don't have the "set up" for creating such a simple system. So, what's the answer? Luckily there are many reliable and easy to use email marketing services that supply the tools and templates for creating such powerful marketing materials.

Email marketing services offer far more than just access to survey creation and tracking however, and anyone involved with marketing on a small or large scale should investigate the potential such a service provides. For example, many marketers hesitate to jump into an email campaign because they are afraid their efforts are going to wind up in many "spam" folders on a recipient's email server. The better email marketing services however have success with a large number of ISPs because they are known to be trustworthy sources of valid information, and not the dreaded spam.

Additionally, the better email marketing companies provide wonderfully easy to use templates from which a professional marketer could create a whole range of direct email marketing pieces. Just think, these services allow the download of many email address lists. Each list could have a customized template created with very specific language, surveys and relevant information. Any responses are then tracked by the service's system and the user can then create reports and assess the results of their completely controlled campaign.

With email marketing it is nearly impossible to lose. In fact, statistics have documented that email marketing provides the highest ROI (return on investment) out of all the direct marketing approaches. Add to that that this is now considered the preferred advertising method of choice by more than 80 percent of professional marketers in the United States.

Email marketing simply makes sense because more than ninety percent of all Internet users have access to an email account. This is a very direct way of communicating with millions of people for very little cost. This is easy to illustrate through a discussion about surveys. As stated earlier a survey is a great way to drive customers to a business or site, and to get direct feedback. Before email marketing allowed for electronic surveys, a company would have to design the survey, print it, mail it and provide for a postage paid response vehicle. They would then have to manually enter and study the data gathered from the surveys to generate a report. With email marketing the surveys are sent without postage, paper or processing and the results are tracked and reported on with only a few clicks of the mouse!