It's terribly easy to get distracted and sidetracked online if you are working as an online entrepreneur. But the highest achievers I know online find a way, no matter what, to make themselves productive online. More specifically, they make sure they spend their time on marketing activities. Many entrepreneurs spend a lot of time creating their product but it doesn't sell. Why? Because of poor marketing!
If you go hard on marketing your product, you will never go poor.
Let's look at some ways you can go hard on your marketing and experience amazing results. First, article marketing. You probably know all about writing titles, how to write articles, how to write subject boxes. Well, here is the simple rule that matters more than any of that - double your output and your traffic will double. Yes, simple rule, but the difference it can make to your life is astounding. I know; I have personally experienced it. So what do you do? Well, if you are writing 3 articles a day now, start writing 6, somehow, someway.
Now let's look into pay per click advertising. This is one advertising strategy where you can go hard initially, then go easy and let the system produce traffic and leads for you. Work hard on compiling a comprehensive keyword list, write killer ads, and spend a little time each day refining your system by eliminating poor performing keywords, changing your bids and split-testing ad copy.
The last marketing activity you will want to go hard on is seeking joint ventures. Joint ventures are perhaps the quickest way to get hundreds or even thousands of visitors overnight. You can literally bank a 4-figure payday off the back of your partner's list! So go and get more JV's. Devote time every day to this marketing activity.
If you go hard on these 3 strategies, you will always have an iron rice bowl.
Mostrando entradas con la etiqueta marketing. Mostrar todas las entradas
Mostrando entradas con la etiqueta marketing. Mostrar todas las entradas
miércoles, 4 de febrero de 2009
TYPES OF EMAIL MARKETING
Before you begin your email marketing campaign, you have to consider just what your objective is. Of course, you want to sell, but the business of marketing is a little more subtle than that. In fact, there are many ways to go about selling your product or service via an email campaign. As it were, email, besides being extremely cost effective is also quite flexible.
Direct Email: A direct email approach is pretty straightforward. It consists of sending out a promotional message in an email. The information contained in the email can simply be an announcement of new items, a special offer or discount, or it can be a friendly introduction.
Retention Email: The retention email takes on a different character. In this instance, you're trying to keep customers coming back. You want loyalty. So, instead of a simple promo, a retention email should aim at developing a long term relationship with your customers. It should offer something more than just advertisements. You want to give your customers valuable information. You want to entertain your customers, keep them smiling during the day.
Once you determine what sort of email campaign you want to design, there are many different approaches you can take.
Email Newsletters: An email newsletter doesn't focus directly on sales. The purpose of a newsletter is to foster a relationship with your customer. You do this by giving them information that's of use to them, whether it be a weekly column about how to stay in shape, or a monthly recipe special. The content should be entertaining, easy to read, and thoughtful; it should reflect the core values of your company. Newsletters are an excellent opportunity to develop your brand, to make it stand for something. In the end, a good newsletter will lead to an indirect increase in sales.
Catalog Emails: An email catalog is an electronic representation of your product listing. This approach is more direct than a newsletter; it gets straight to the point. Of course, you do want to deliberate carefully about the design and aesthetics of the catalog. If your email catalog is hastily put together, without thought or care, you might as well abandon your email campaign and start over. Design is everything.
Best of Email: This approach goes along the lines of a catalog, but rather than displaying all your wares, you showcase a selected few that you have handpicked. The structure is fairly simple-all that's required are a few promo shots, some quick copy and links to process orders.
Top Ten Emails: If you don't want to do an all out newsletter or if you want to simply mix things up, you might want to think about sending a top ten email. These consist of facts and tips that will promote your product while giving customers helpful information. Any variation, e.g. top five ways to save money and look beautiful, or seven can't miss tips, etc., works well too.
How To Email: This is very similar to the Top Ten approach, except rather than offering a list, you offer a tutorial. Show your customers how to make a birdhouse or knit a sweater, for example.
Press Release: A press release are the perfect way to get your company news coverage. This is especially useful if you have media contacts.
There is no one size fits all solution. Try out different methods to see what works best for your company. Get creative. Just remember to keep your customers at the forefront.
Direct Email: A direct email approach is pretty straightforward. It consists of sending out a promotional message in an email. The information contained in the email can simply be an announcement of new items, a special offer or discount, or it can be a friendly introduction.
Retention Email: The retention email takes on a different character. In this instance, you're trying to keep customers coming back. You want loyalty. So, instead of a simple promo, a retention email should aim at developing a long term relationship with your customers. It should offer something more than just advertisements. You want to give your customers valuable information. You want to entertain your customers, keep them smiling during the day.
Once you determine what sort of email campaign you want to design, there are many different approaches you can take.
Email Newsletters: An email newsletter doesn't focus directly on sales. The purpose of a newsletter is to foster a relationship with your customer. You do this by giving them information that's of use to them, whether it be a weekly column about how to stay in shape, or a monthly recipe special. The content should be entertaining, easy to read, and thoughtful; it should reflect the core values of your company. Newsletters are an excellent opportunity to develop your brand, to make it stand for something. In the end, a good newsletter will lead to an indirect increase in sales.
Catalog Emails: An email catalog is an electronic representation of your product listing. This approach is more direct than a newsletter; it gets straight to the point. Of course, you do want to deliberate carefully about the design and aesthetics of the catalog. If your email catalog is hastily put together, without thought or care, you might as well abandon your email campaign and start over. Design is everything.
Best of Email: This approach goes along the lines of a catalog, but rather than displaying all your wares, you showcase a selected few that you have handpicked. The structure is fairly simple-all that's required are a few promo shots, some quick copy and links to process orders.
Top Ten Emails: If you don't want to do an all out newsletter or if you want to simply mix things up, you might want to think about sending a top ten email. These consist of facts and tips that will promote your product while giving customers helpful information. Any variation, e.g. top five ways to save money and look beautiful, or seven can't miss tips, etc., works well too.
How To Email: This is very similar to the Top Ten approach, except rather than offering a list, you offer a tutorial. Show your customers how to make a birdhouse or knit a sweater, for example.
Press Release: A press release are the perfect way to get your company news coverage. This is especially useful if you have media contacts.
There is no one size fits all solution. Try out different methods to see what works best for your company. Get creative. Just remember to keep your customers at the forefront.
THE WONDERFUL WORLD OF EMAIL MARKETING
Our purchases are a pattern of behavior most of the time, that is why programs such as TiVo can suggest shows you might like based on the shows you have programmed in. People are not too hard to figure out in some respects and purchasing behavior is one of those fairly predictable areas of human nature. This predictability is what programs such as email marketing software operates on to a large extent.
When companies are trying to reach out to their customer base or create new customers they can email their information and materials to all of the addresses they are able to acquire. In order to do this more effectively, businesses can purchase email marketing software. This kind of software comes with all kinds of special features to help maximize the effectiveness of a company's marketing. Depending on the price, the software can come with all types of bells and whistles for businesses to analyze their email advertising.
A hurtle that companies come across when using email marketing is that the customer has to authorize that materials can be sent to their email address. There are many laws and regulations surrounding business marketing emails but once a person has provided their email and agreed to its use, companies take full advantage of it. A company can buy email marketing software for anything from it being free to the software costing five hundred dollars, but the price is directly relative to the quality and ease of use of the product.
The software lets companies take their customer database and organize their email addresses into an easy, usable format. The scheduling feature of most software allows businesses to direct their attention to other details while the system takes care of sending out emails. By using information from the customer database the software is able to make personal messages to send out to customers with suggestions of what products to buy or what they might be interested in. This feature illustrates the pattern of personal buying behavior and how businesses can use technology to capitalize on it.
Email marketing software also manages the emails that bounce back as well as keeps an account of how many emails were opened and the number of times customers used hyperlinks in the messages to look at the websites. The software can also handle when people choose to unsubscribe and removes them from the customer list, which is something the program can import as well. The software can also help a business appear more professional and well put together. The design options allow companies to use templates in order to create more impressive emails.
As email marketing becomes more and more popular the software that supports it will become more advanced and intricate. Customers will be studied by people and technology alike in order to determine the best way to encourage consumers to buy a certain product or request a particular service. email brings marketing right to the target audience and oddly enough the software adds a bit of a personal touch.
When companies are trying to reach out to their customer base or create new customers they can email their information and materials to all of the addresses they are able to acquire. In order to do this more effectively, businesses can purchase email marketing software. This kind of software comes with all kinds of special features to help maximize the effectiveness of a company's marketing. Depending on the price, the software can come with all types of bells and whistles for businesses to analyze their email advertising.
A hurtle that companies come across when using email marketing is that the customer has to authorize that materials can be sent to their email address. There are many laws and regulations surrounding business marketing emails but once a person has provided their email and agreed to its use, companies take full advantage of it. A company can buy email marketing software for anything from it being free to the software costing five hundred dollars, but the price is directly relative to the quality and ease of use of the product.
The software lets companies take their customer database and organize their email addresses into an easy, usable format. The scheduling feature of most software allows businesses to direct their attention to other details while the system takes care of sending out emails. By using information from the customer database the software is able to make personal messages to send out to customers with suggestions of what products to buy or what they might be interested in. This feature illustrates the pattern of personal buying behavior and how businesses can use technology to capitalize on it.
Email marketing software also manages the emails that bounce back as well as keeps an account of how many emails were opened and the number of times customers used hyperlinks in the messages to look at the websites. The software can also handle when people choose to unsubscribe and removes them from the customer list, which is something the program can import as well. The software can also help a business appear more professional and well put together. The design options allow companies to use templates in order to create more impressive emails.
As email marketing becomes more and more popular the software that supports it will become more advanced and intricate. Customers will be studied by people and technology alike in order to determine the best way to encourage consumers to buy a certain product or request a particular service. email brings marketing right to the target audience and oddly enough the software adds a bit of a personal touch.
OBAMA WON BECAUSE OF EMAIL MARKETING
Have you seen Barack Obama's website? It's pretty impressive. His home page is actually a squeeze page.
Have you signed up for Barack's newsletter? If you haven't you should. He does a terrific job of demonstrating the powers of email marketing.
I wonder who is advising him with his internet and email marketing. If Barack Obama wins the election, his masterful job of email marketing will definitely help.
Along with his email and internet marketing efforts. Obama has a terrific grass roots ground operation. He takes his supporters from registering online, to offline.
Some of the things I like about Barack's emails are the following
1) Asks for $5-$10 donations consistently. He keeps asking me to donate! A lot, but a small amount. No wonder he is breaking records in the donations category.
He is mastering the art of the "first offer", something inexpensive that any one can afford.
2) Asks you to participate. He wants you to be part of this election. He wants you to interact with his campaign and interact with his website etc.
This gets you to participate. The more time you spend with him, the more likely you are to donate. If you donate, the more likely you are to vote.
Imagine someone donating $20 to Barack Obama, and then voting for Mccain. No way, that will never happen. When someone donates, even if it's only $5, they are basically giving their vote. Barack Obama is selling their vote to the American people. The best part is, they get a voter, a loyal contributor, and along with $5.00...
They are not buying votes, but are selling them!
3) The emails are very personal and current. After every debate or event in the news they would email you!
So you will know what's going on in the campaign, the election and the US as a whole.
When Joe Bidden got nominated as Barack's running mate, Joe introduced himself in a personal letter to the people on Barack's list! What a way to make a connection.
Have you signed up for Barack's newsletter? If you haven't you should. He does a terrific job of demonstrating the powers of email marketing.
I wonder who is advising him with his internet and email marketing. If Barack Obama wins the election, his masterful job of email marketing will definitely help.
Along with his email and internet marketing efforts. Obama has a terrific grass roots ground operation. He takes his supporters from registering online, to offline.
Some of the things I like about Barack's emails are the following
1) Asks for $5-$10 donations consistently. He keeps asking me to donate! A lot, but a small amount. No wonder he is breaking records in the donations category.
He is mastering the art of the "first offer", something inexpensive that any one can afford.
2) Asks you to participate. He wants you to be part of this election. He wants you to interact with his campaign and interact with his website etc.
This gets you to participate. The more time you spend with him, the more likely you are to donate. If you donate, the more likely you are to vote.
Imagine someone donating $20 to Barack Obama, and then voting for Mccain. No way, that will never happen. When someone donates, even if it's only $5, they are basically giving their vote. Barack Obama is selling their vote to the American people. The best part is, they get a voter, a loyal contributor, and along with $5.00...
They are not buying votes, but are selling them!
3) The emails are very personal and current. After every debate or event in the news they would email you!
So you will know what's going on in the campaign, the election and the US as a whole.
When Joe Bidden got nominated as Barack's running mate, Joe introduced himself in a personal letter to the people on Barack's list! What a way to make a connection.
A SIMPLE APPROACH TO EMAIL MARKETING
Today's marketers can easily approach a pool of potential or existing customers with a survey or other response vehicle that provides them with instant and beneficial feedback. They can do this through several methods, but the most popular is through an email marketing device. This is usually a link to a survey which is sent out through an email to a large number of addresses. When the recipients agree to take the survey by clicking on the link embedded in the original email, the results are recorded and can be accessed by the sender of the email at a later date.
Sounds great, right? It is, but the catch is that most businesses and organizations don't have the "set up" for creating such a simple system. So, what's the answer? Luckily there are many reliable and easy to use email marketing services that supply the tools and templates for creating such powerful marketing materials.
Email marketing services offer far more than just access to survey creation and tracking however, and anyone involved with marketing on a small or large scale should investigate the potential such a service provides. For example, many marketers hesitate to jump into an email campaign because they are afraid their efforts are going to wind up in many "spam" folders on a recipient's email server. The better email marketing services however have success with a large number of ISPs because they are known to be trustworthy sources of valid information, and not the dreaded spam.
Additionally, the better email marketing companies provide wonderfully easy to use templates from which a professional marketer could create a whole range of direct email marketing pieces. Just think, these services allow the download of many email address lists. Each list could have a customized template created with very specific language, surveys and relevant information. Any responses are then tracked by the service's system and the user can then create reports and assess the results of their completely controlled campaign.
With email marketing it is nearly impossible to lose. In fact, statistics have documented that email marketing provides the highest ROI (return on investment) out of all the direct marketing approaches. Add to that that this is now considered the preferred advertising method of choice by more than 80 percent of professional marketers in the United States.
Email marketing simply makes sense because more than ninety percent of all Internet users have access to an email account. This is a very direct way of communicating with millions of people for very little cost. This is easy to illustrate through a discussion about surveys. As stated earlier a survey is a great way to drive customers to a business or site, and to get direct feedback. Before email marketing allowed for electronic surveys, a company would have to design the survey, print it, mail it and provide for a postage paid response vehicle. They would then have to manually enter and study the data gathered from the surveys to generate a report. With email marketing the surveys are sent without postage, paper or processing and the results are tracked and reported on with only a few clicks of the mouse!
Sounds great, right? It is, but the catch is that most businesses and organizations don't have the "set up" for creating such a simple system. So, what's the answer? Luckily there are many reliable and easy to use email marketing services that supply the tools and templates for creating such powerful marketing materials.
Email marketing services offer far more than just access to survey creation and tracking however, and anyone involved with marketing on a small or large scale should investigate the potential such a service provides. For example, many marketers hesitate to jump into an email campaign because they are afraid their efforts are going to wind up in many "spam" folders on a recipient's email server. The better email marketing services however have success with a large number of ISPs because they are known to be trustworthy sources of valid information, and not the dreaded spam.
Additionally, the better email marketing companies provide wonderfully easy to use templates from which a professional marketer could create a whole range of direct email marketing pieces. Just think, these services allow the download of many email address lists. Each list could have a customized template created with very specific language, surveys and relevant information. Any responses are then tracked by the service's system and the user can then create reports and assess the results of their completely controlled campaign.
With email marketing it is nearly impossible to lose. In fact, statistics have documented that email marketing provides the highest ROI (return on investment) out of all the direct marketing approaches. Add to that that this is now considered the preferred advertising method of choice by more than 80 percent of professional marketers in the United States.
Email marketing simply makes sense because more than ninety percent of all Internet users have access to an email account. This is a very direct way of communicating with millions of people for very little cost. This is easy to illustrate through a discussion about surveys. As stated earlier a survey is a great way to drive customers to a business or site, and to get direct feedback. Before email marketing allowed for electronic surveys, a company would have to design the survey, print it, mail it and provide for a postage paid response vehicle. They would then have to manually enter and study the data gathered from the surveys to generate a report. With email marketing the surveys are sent without postage, paper or processing and the results are tracked and reported on with only a few clicks of the mouse!
miércoles, 28 de enero de 2009
GET TRAFFIC USING FORUM MARKETING
An excellent way to get targeted traffic to your website is by marketing your internet based business through the use of forums. We all know that this form of marketing is good for us to use, but the majority of internet marketers are not too sure of the correct way to go about doing this.
Here are some ways to use forum marketing that are possibly better than the methods you may be using at the moment.
1. Begin by researching some forums to join that are aligned with the niche that your internet based business is involved in. Initially you may feel uncomfortable, but start with a short list of forums that you enjoy and that you feel you can contribute intelligently to and then join in the discussions.
It is far better to approach the forums where you have a common interest, rather than trying to join a whole lot of forums and not being able to participate on a regular basis.
2. Do not spam. Making comments without actually adding anything of value to the discussion will get you banned rapidly and you will lose any credibility that you may have. It is considered spamming if your answer is written as a sales pitch as against being a helpful solution.
Many people think that the number of posts made is what is most important but it is far more important to be helpful and provide quality information rather than just posting for the sake of it.
Your credibility will come from the quality of the help and information that you give. By following this rule you will be adding value to the discussion.
3. You need to create a signature file that is different from everyone else and don't include products. The best thing that you can do is direct people to your website and do your sales pitch there.
Also keep your signature file clean and simple don't overcrowd it. You will get much better results if you merely guide people towards a couple of your favorite products or websites.
There are many people making a full time living by using forums marketing to get traffic to their internet based businesses. It is a great way to become known as an expert in your field. So long as you are giving advice and help that has value you will build credibility and your business will prosper as you will be trusted and people purchase from those that they can trust.
Here are some ways to use forum marketing that are possibly better than the methods you may be using at the moment.
1. Begin by researching some forums to join that are aligned with the niche that your internet based business is involved in. Initially you may feel uncomfortable, but start with a short list of forums that you enjoy and that you feel you can contribute intelligently to and then join in the discussions.
It is far better to approach the forums where you have a common interest, rather than trying to join a whole lot of forums and not being able to participate on a regular basis.
2. Do not spam. Making comments without actually adding anything of value to the discussion will get you banned rapidly and you will lose any credibility that you may have. It is considered spamming if your answer is written as a sales pitch as against being a helpful solution.
Many people think that the number of posts made is what is most important but it is far more important to be helpful and provide quality information rather than just posting for the sake of it.
Your credibility will come from the quality of the help and information that you give. By following this rule you will be adding value to the discussion.
3. You need to create a signature file that is different from everyone else and don't include products. The best thing that you can do is direct people to your website and do your sales pitch there.
Also keep your signature file clean and simple don't overcrowd it. You will get much better results if you merely guide people towards a couple of your favorite products or websites.
There are many people making a full time living by using forums marketing to get traffic to their internet based businesses. It is a great way to become known as an expert in your field. So long as you are giving advice and help that has value you will build credibility and your business will prosper as you will be trusted and people purchase from those that they can trust.
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